Born in Amsterdam, Made in France
SIU is a European brand of niche perfumery found in Amsterdam in 2022. Our mission is to help you get rid of cliches, recognize your beauty and accentuate what the nature had already given to you.
No one`s ugly.
Everyone is beautiful, but in different ways.
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The symbol of our company is the oyster
Not perfect. We believe that beauty is in imperfection. The oyster has asymmetrical orals. The human being has asymmetrical body and face. It is normal. This is what makes a person beautiful and unique.
Genderless. The oyster is a dioecious species. Throughout its life, it can morph from male to female and vice versa. It symbolizes the gender neutrality of our products.
universe. The oyster produces a pearl, the symbol of soul, the inner world of a person caged into a body. Your personal "Universe" is hidden from people's eyes, just like pearls in a shell. Pearls are the symbol of beauty and innocence. Just like your Universe, it is naturally beautiful and imperfect, having an irregular shape.
The symbol of our company is an oyster.
The pearl symbolizes your Universe. Your inner world and beauty.
A grain gets into an oyster and through years is being covered with mother-of-pearl. The grain is your individuality at birth. The mother-of-pearl is your experience, your values, feelings, views, and priorities.
This is how your beauty is born, symbolized by the pearl. The shell is your body that hides your personality from the others, just like pearls are hidden in an oyster shell.
Our values
Health. Mental and bodily health is our priority. We believe that self-care should be simple and clear, evoke only positive emotions, and take little time.
Eco-friendly.The person and their Universe are a creation of the nature. That is why caring about the nature is one of our priorities. We produce our goods using solely safe materials and follow the principles of ethic and sustainable production.
Technological. We work with innovative and cutting-edge manufactures to create safe, high quality products.